Underrated Pricks was established in 2015 as a pushback to societal fashion norms. UP's original scarcity was due to financial necessity - but the founder also disliked the idea of everyone wearing the same thing. Over the years UP has grown as a brand which recognises that being Underrated has its own place in our society. UP's philosophy doesn't rely on hype or even if you like us... Our designs are representative of what the founder likes creatively and thinks works. In this regard UP isn't a fad or a passing trend yet instead we are carefully continuing to cultivate our brand and business. Pricks or not, we're here to stay.
Forever underrated, UP yours truly x